Week 5B

This week we are choosing businesses to promote on social media and so I reached out to my friend Amy to see if she would like me to use her clothing line DRKLGHT clothing.  She agreed and so off we go!  First things first.  Recognizing our target market.

DRKLGHT Clothing is an alternative clothing line that mostly sells T-shirts and sweatshirts with bold print or graphics on them. (for reference, here is the website: http://www.drklght.com/)

The audience for DRKLGHT seems to be more of a niche.  The clothing specifically caters to straight edge, punk, goth, etc.  Probably age range 18-25/30 is the target zone.  Customers pay online as the store is only online and so far DRKLGHT has had the most success with instagram.  Followers of DRKLGHT also follow a lot of music pages in their genres (goth, industrial, punk, etc).

Over all the DRKLGHT customer is edgey and bold.  When shopping on DRKLGHT they are looking for something specific and with a message about who they are and that fits into their style.  Marketing to this audience will require knowing this audience well and tailoring messages and content to their specific likes.