Today as I checked my personal Instagram I thought: "How would I use this for my pretend-business?" I chose to create a pretend social media consulting business for my project in this class but that doesn't seem to provide me with a lot of engaging visual content... How, though, am I to be successful on social media without visual elements? As someone now running a social media consulting business page this is obviously concerning. I better figure it out quick.
After reading the articles provided and comparing the top 8 visual networks I came to a decision on an instagram. But here is my breakdown:
Snapchat: After the last update roll-out snap chat is basically dead. So I didn't really both researching it much. Snapchat has been dying a slow painful death over all (stocks though. yiiiikes... and then the kylie jenner thing...read more about that here) so as far as a business owner starting a new visual content marketing network I think no Snapchat for me.
Pinterest: The link provided to the article on "why you should use pinterest" didn't seem to work. But I'd pretty much already decided that I wouldn't be using pinterest... this is mostly due to the fact that I know Instagram really well and had decided to use instagram (I may start an pinterest to give it a shot). I'll need to do more research on pinterest.
Youtube: I do NOT have the time or know-how to provide consistent content for a youtube channel right now.
Twitter: Twitter was the only other network that I was really considering besides Instagram. Its got a lot of users, it allows for short, to the point posts and photos, etc.
Tumblr: I don't think the audience on Tumblr is right. Just from my personal experience.
SO this winner here, obviously, is Instagram.
Instagram is easy and user friendly. I used to describe it like flipping through a magazine except you've created the content yourself by choosing who you follow and what companies you follow. Therefore the ads (for the most part) are all tailored to your likes. I feel like I "get" instagram. To a degree anyway. Though I've never used it for a business. I'm excited to give it a go!
And here she is. My shiny new instagram business page:
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